JOEL LOO
UI.UX Designer
Internship
Movinc.
Marketing/Development
Graphic Visual Design
Industrial/Product Design
Start-up
Movinc is a startup company based in Singapore University of Technology and Design (SUTD) and they design senior mobility motorized wheelchair for personal transportation.
Project Team
Joel Loo - Marketing & UX Intern
Zhi Chuen Foo - Co-founder
Rui De Chua - Product Lead
Kim - Founder
Time Period
Jun - Aug 2019
Tools
Scope of Work
Job Activities:
Business Marketing Collaterals - 40%
Product Innovation - 20%
Graphic Design - 20%
Filming & Editing - 15%
Product User Testing - 5%
Objectives:
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The launch of the upcoming beta product trial requires help in designing of their marketing strategies and collaterals.
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Video Filming of product promotional videos and handling of designing operational manuals​
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Build on concepts for collapsible shaft mechanism to allow for easier transportation of the wheelchair
Business Marketing Collaterals
Brochure Layout
Collateral
Designing of product pilot trial brochure.
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I drew the vector graphic design for the cover, using similar branding colors and fonts. I picked up a few graphic design skills to help in the organization of the information for the public.
Promotional Videos
YouTube, Filming
Directed and choreographed videos for the product and context of use. A total of 4 videos were filmed and edited by me. Check them out here!
Thank You Cards & Operation Manual
Collateral & Events
Handled some of the graphic design for thank you cards which are given out after events. The operational manual also was edited by me to provide knowledge of the operational usage of the product.
Product Innovation
Collapsible Shaft Concept
The images listed are the concepts ideation that I came up with to deal with the issue of creating a portable and easy-to-carry system to stow away the bulky shaft in the car.
Prototyping Phase
Dismantling scrap materials from used motorized scooters and bicycle parts, I helped to piece a rough prototype of how the concept looks like. This idea has also been brought up to the INdesign consultant which the company has affiliation to.
Some of the process involved includes drilling, cutting, spray painting and sanding.
Redesign of Shaft Holder
Some of the issue of the shaft holder was that it was shaky and not very ideal for supporting the weight of the shaft. The clamping system was also not very reliable as it keeps dropping.
A clip-on concept was proposed and tweaking the angle of the holder creates more ergonomic and stability.
Current Design
Proposed Design
Final Thoughts
My Recommendations
Through this opportunity with a startup, I was able to really extend my use of digital tools such as photoshop, illustrator and premier pro to create design elements to support the marketing efforts of the brand,
This internship showcases my skills and expertise in visual and graphic design using tools that I am familiar with.
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