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JOEL LOO
UI.UX Designer


Understanding Conversion Metrics for Designers
As designers, we should start considering looking at conversion metrics to measure the value increment of our design solutions.
Joel Loo
Dec 23, 20224 min read
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5 Types of UX Flow Diagramming
As a designer, these are the five main flow diagrams we probably might come across during our design process. Namely, Task Flows, Site Map,
Joel Loo
Dec 23, 20224 min read
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Measuring Good Information Design
Information Design has helped us derive and translate meaningful insights from data to inform our actions and behaviours.
Joel Loo
Nov 28, 20223 min read
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Articulating design decisions
Designers often struggle trying to validate their design decisions. What are some strategies they could use?
Joel Loo
Oct 19, 20222 min read
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Moving towards Personalisation
Personalisation helps to quicken and simplifies user process and enhance UX experience. However, to do it well, companies need to understand
Joel Loo
Oct 4, 20222 min read
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Reimagining Travel Planning
What if there could be a one stop platform for travellers to make decision to plan for their travel trip to a particular destination?...
Joel Loo
Sep 28, 20221 min read
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Spotify Redesign - Profile Dashboard
Instead of designing a typical dashboard with charts and diagrams (such as the rough ideation of a potential redesign below), I start to...
Joel Loo
Aug 16, 20221 min read
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Merchant Transactions Dashboard Redesign
How might we allow merchants to view and manage multiple outlets under their company/subsidiaries and the ongoing transactions in each...
Joel Loo
Aug 8, 20221 min read
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DBC Part 4: Network/Connectivity Constraints
A well-thought designed product is able to cover a range of constraints and still function perfectly up to its dedicated tasks.
Joel Loo
Aug 2, 20222 min read
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DBC Part 3: Data Constraints
A well-thought designed product is able to cover a range of constraints and still function perfectly up to its dedicated tasks.
Joel Loo
Aug 2, 20222 min read
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DBC Part 2: Medium Constraints
A well-thought designed product is able to cover a range of constraints and still function perfectly up to its dedicated tasks.
Joel Loo
Aug 2, 20222 min read
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DBC Part 1: User Constraints
A well-thought designed product is able to cover a range of constraints and still function perfectly up to its dedicated tasks.
Joel Loo
Aug 2, 20223 min read
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Designing and building for constraints (DBC)
A well-thought designed product is able to cover a range of constraints and still function perfectly up to its dedicated tasks.
Joel Loo
Aug 2, 20223 min read
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8 app design principles for localising in China
How could Euro-centric apps be redesigned to better suit the preferences of consumers in China? We've identified 8 key design principles.
Joel Loo
Aug 2, 20226 min read
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